Not an alert. A shift of work, already done.
Pin a report into a bucket and you can put a Pulse on it. A Pulse is not a threshold that pings you - it is a standing instruction EVA carries out end to end, then sends to whoever needs it.
One runs on a clock. One runs when something moves.
They do the same work. They differ only in what starts them, and most businesses end up running both.
You never sit down to write a Pulse.
They come out of something you were already doing. A visual you glance at and move on from stays in the chat; the moment it is worth keeping, you pin it, and everything after that is hers.
Only pinned reports can carry a Pulse, which is deliberate - it means the thing being watched has a stored definition that cannot drift, rather than being regenerated slightly differently each run. How buckets work →
“You open the WIP report every Monday and the debtors report every second Thursday. I can watch both and only speak up when they move. Want me to?”
She reads what you actually look at, and what you never open, and suggests from there. You guide, she recommends.
Your phone, not your inbox.
A Pulse that arrives as the four hundredth unread email is not an early warning. It arrives as a push notification, with the work already done by the time you are told about it.
Under your 20% floor. Comparative P&L built, three material variances called out.
Pulses, answered.
What is a Pulse?
A Pulse is a standing instruction EVA carries out end to end. Not a threshold that pings you: she refreshes the report, reads it, writes the commentary, builds the document and sends it to the people who are allowed to see it.
What is the difference between a scheduled and a triggered Pulse?
A scheduled Pulse runs on a clock - every Monday at 8am, or the third of the month. A triggered Pulse runs when a condition is met at the moment your data refreshes, such as gross profit falling under twenty per cent. Both do the same work; they differ only in what starts them.
Can a Pulse do more than send an alert?
Yes, and that is the point of them. A single Pulse can refresh a report, write analysis on top of it, generate a PDF and email a user group - respecting what each recipient is allowed to see.
How do I set one up?
Tell her in plain English: "Every Monday at 8am, take the productivity report, read it, build a PDF with your analysis and email Team A." No cron syntax, no rule builder and no five-step wizard. She will also propose Pulses based on what you actually open.
Where does a Pulse land?
On your phone as a push notification, and by email where you have asked for a document. The mobile app is where most people meet them, because the whole point is finding out the day it happens rather than at month end.
Who receives what a Pulse sends?
Whoever you name, and each of them sees only the rows their access allows. A Pulse sent to nine people can legitimately produce nine different documents.
Set one and stop checking.
Most people set their first Pulse in week one and stop opening the report it watches by week three.

