The AI Exhale
Cam LynchJez Rowe
The AI Exhalewith Cam & Jez
Albo’s AI Watchdog - Barking Up the Wrong Tree?
EP 34 · 6 MIN · TODAY · five minutes a week to stay ahead of the AI that actually affects your business
Your AI CFO · For the business that never had one

Now you know.

The more you feed her, the sharper she gets. EVA, your AI CFO, reads everything you run and prompts you to make each call with confidence.

Week 1: she has read every transaction, set your North Star from three answers, and asked her first questions.

Start your 14 days

Card at signup. Nothing charged until Day 15, and only if you continue.

50+ connections, in one placeGoverned, traceable and secure
WEEK 1After her first week
WHAT FEEDS EVA
WHAT SHE KNOWS
WHAT COMES OUT
Click any card to look inside. Example winery. Names and figures are made up.
Australian-made since 2018Your firm's database on AWS in Sydney, Auckland, London, N. Virginia or Montreal
ALREADY ON POWER BI, EXCEL OR A REPORTING APP?

Bring every report. We rebuild them on live data.

Power BI pages, Excel packs, screenshots of any tool, the reports from your accounting app: send as many as you like, for one business or three hundred client workspaces. There is no limit. EVA rebuilds them on your live numbers, matched to your figures.

OUR ONBOARDING PROMISEMatched before you pay.We rebuild your first three with you. If they are not matched by Day 14, your trial keeps running at no charge until they are.
WHAT YOU SEND
Power BIthe file, or a screenshot of the page
Excelthe monthly management pack
Screenshotsof any tool, or the accountant's PDF pack
Accounting appsXeroMYOBQuickBooksand their reports
As many as you like. No limit.
EVA REBUILDS THEM
EVA
On your live ledger and the systems around it
The same lines and periods as yours
Every figure sourced, not inferred
MATCHED, SIDE BY SIDE4 of 4
OCTOBERYOUR REPORTEVA
Revenue412,380412,380
Gross margin38.2%38.2%
Debtors over 60 days18,40018,400
Net profit61,90561,905
Example. The figures are made up.
THEN STEP INTO THE AI AGEThe rebuild is only the bridge. A report waits to be read; with EVA it is read for you at 7:15 and acted on. What moved is found, the research is done and a Pulse is on what matters.
Bring your reportsKeep Power BI as well? Two ways to do it →
2:31 ON THE REAL PRODUCT

Watch EVA do it.

One business, five systems, one answer. No dashboard, no analyst, no waiting on month end.

IN THIS DEMOXeroXPMFYI EliteShopifyDeputyblended into one answer, with the North Star she already learnedJezWalked through by Jez
07:15 · EVERY MORNING · THE DAWN

EVA has your back.

Before you are up, the Dawn has read everything: every report, every connection, everything she knows about your business. She does the legwork first, then tells you what changed, what she has already done about it, and the one call that needs you. And she gets sharper every morning.

WEEK 1 · ON YOUR DATAShe has read every transaction, and starts asking about what the ledger cannot tell her.
MONTH 3 · KNOWS YOUR GOALSYour North Star is set, so the Dawn says what moved you toward it, and what moved you away.
YEAR 3 · KNOWS YOUR BUSINESSShe knows the things you never thought to say out loud. This is where it gets dangerous.
The DawnTue 7:15 am · example, made-up figures
Debtors over 60 days rose $18,400 this week. Two invoices, both Harlow Group.Pulled their history: they paid late in May too. A Pulse now watches the account.Call them today?
Wages were 36% of revenue at Glenelg last week. Your ceiling is 34%.Went through the roster: two Sunday shifts carry the difference.Talk it through
Three jobs hold unbilled time older than 30 days: $9,150 of WIP.Built the WIP report and pinned it for Friday.
YOU DID NOT ASK, BUTYour three biggest customers are paying 9 days slower than last quarter. Nothing is overdue yet.She put a Pulse on it. On day 5 she asks if it is useful.

Read 14 reports, 5 connections and 23 things she knows. Nothing else moved.

PULSES · DAY AND NIGHT

The Dawn leads.
Fifty Pulses keep watch.

The Dawn is your guiding light: every morning she finds and reviews what matters, without you. Around her, Pulses keep watch and do the work, then send it to whoever needs it. They have your back too.

ON A CLOCKMonday's debtors, Friday's WIP, the month-end pack: done and sent, on time, every time.
ON AN EVENTCash drops, a margin slips, a big customer pays late: she is on it the moment it happens.
SHE DOES IT, THEN TALKS TO YOUShe puts a Pulse in. Five days later she asks if it is useful.She does the research herself, then talks it through with you.What a Pulse finds feeds tomorrow's Dawn.Nothing is sent outside the business, or written back to your systems, without your yes.
07:15The Dawn
Mon 8:00 · debtors chasedCash under $50kMonth end · the board packMargin under 20%Fri 16:00 · WIP to partners
VIBE CFOON AN EVENTnow
Gross margin fell to 18.4%
Under your 20% floor. She built the comparative P&L and called out three variances.
Review the report
ONE DAWN · FIFTY PULSES · EXAMPLE
Start your 14 daysEvery workspace has its own Dawn. It is what the workspace fee pays for. Pricing → How Pulses work →
CREDIBILITY & SECURITY

Common questions we get asked?

These four come up on almost every call, in about this order. Straight answers, and then the people who have already checked them for you.

Where is my data stored?
AWS · 5 REGIONS

Your firm's own database and uploaded files are held on AWS in its region (Sydney, Auckland, London, N. Virginia or Montreal), and the platform itself runs in Australia. Every business gets its own database, not shared tables.

Are you training on my data?
NO

No. Not our model, not anyone else’s. That holds whichever model sits underneath, and under our Xero partnership we are contractually prohibited from training on client data.

Can I put confidential data in this?

Yes. Every business gets its own database. Each business has its own database credentials, which are the only credentials EVA holds for your data.

How am I assured of any of this?
ISO 27001ISO 42001In progress, target Dec 2026

Contractually, not by a settings toggle. Plus row-level security you control, down to the group and the individual.

Amazon Web ServicesBuilt on AWS, with your firm's database in its region (Sydney, Auckland, London, N. Virginia or Montreal). TLS 1.2 or higher on every connection from the internet, daily immutable backups of our platform records, and threat detection across our AWS environment.The full security page

Vetted, not just connected.

Anyone can point an API at Xero. Being a Xero App Partner means passing Xero’s security assessment for API consumers - we passed it in August 2025, and Xero runs it every year. That is the part you cannot replicate by wiring it up yourself over a weekend.

Xero App Partner
Xero App Partner
Listed; passed Xero's API security assessment, Aug 2025
4.8 out of 5 · 12 reviews
MYOB Developer Partner
MYOB Developer Partner
Accounting data, reconciled against the source
QuickBooks Solution Provider
QuickBooks Solution Provider
Inside the Intuit partner ecosystem
FYI Elite partner
FYI Elite partner
Document and practice data, at row level
WorkflowMax partner
WorkflowMax partner
Jobs, time and WIP, reconciled
AND THE FIRMS ALREADY STANDING ON IT
William BuckPKFWalker WaylandShineWingNational Audit GroupHalkinCarbon GroupHood SweeneyAgriLabourEnspira

That was beyond a game changer.

An interrogation of my client's figures turned directly into a bespoke tool to monitor and forecast the health of that client's business.

Matt Feehan
Managing Director, Three Rivers Group · Founder, M2 Academy
Three Rivers Group

It used to be a monthly project.

Now the whole firm's reporting runs off Practice Manager and consolidates across every Xero file we touch. It is just there on the Monday.

Clare Jonas
Chief Financial Officer
Hood Sweeney

Row-level security is what made it usable past two partners.

Consolidated across Xero and MYOB, and every person only sees their own clients. Without that we could not have put it in front of the whole firm.

Rick Hemphill
Director, advisory
ShineWing

The CFO of the future understands data and process at their core.

How information actually flows through an agentic system.

Lance Rubin
CEO, Model Citizn

Venues live or die on wages to revenue.

Weekly and fortnightly, across Xero, Deputy and the POS at once. Nothing else we tried could read all three and give me one number.

Jo Arlaud
Bookkeeper, hospitality
HospoBooks

Half the firm is on XPM. Half is on FYI Elite.

EVA consolidates the reporting across both, and we did not have to hire a data person to do it. That was the part I had budgeted for.

Steven Watson
Partner, audit
National Audit Group
Cameron LynchJez RoweMichael FoxAccountants, not a venture studio. Building this since 2018, with an advisory board that has run the firms we are building for.Meet the team and advisory board
WHAT EVA KNOWS

Every business is heading somewhere.

Most businesses your size have never had anyone who holds the whole picture. Tell EVA where you are going, and the North Star is how she knows - so the answers are about progress, not just movement.

A LIVING DOCUMENT

Your North Star is not a form you fill in once. Things change, so you add, edit and delete, and she keeps up. The more you feed her, the more she knows.

She finds the levers already working. The lines in your live data that are genuinely moving you toward the goal, so you know what to double down on rather than guessing.

She catches the drift early. Costs creeping, a margin sliding, a trend that will miss the target - named while there is still time to act, not confirmed three weeks after the quarter closed.

Which is when it flips. You stop opening a general AI to ask about your own business, because she is the only one that gets it.

North Star & KnowledgeDemo Co
Getting to know you45%
North star
The business
The money
The people
How you operate
11 business facts · 3 private notes · 2 about you
YOUR NORTH STAR · LOCKEDedit

“An online home for comfortable clothing that older people can afford, without the burden of a shop front.”

SHE ASKED WHEN YOUR CUSTOMERS PAY
They pay at point of sale, all of it
EVA
Good, so no debtor risk to model and cash lands the day you sell. While we are here, when you think about gross margin, what do you count as cost of sale?
in xero we have revenue and cogs segmented by product already
EVA
Good, so Xero already splits revenue and COGS per product line for you. Locked in.
Let me file itMy notesAbout meshe tells you which memory it went to
ACCOUNTING FIRMS · BOOKKEEPERS · FRACTIONAL CFOSPut your knowledge in.You explain tax and Div 7A better than any AI ever will. Teach EVA how your firm thinks, and every client's Dawn carries it, every morning.For firms and advisors →
THE BUSINESS THAT NEVER HAD A CFOHave one every morning.EVA reads everything and does the legwork. When it is tax, structure or a director's loan, she brings your accountant in with the numbers ready.For businesses →
HOW SHE WORKS

Anyone can show you a number.
The hard part is underneath.

Surfacing an answer is the easy bit. Being sure it is right is the whole product.

WHAT YOU ASK
“Which clients churned last month, and which are growing?”
4
churned
11
new, net +7
6
growing
THE EASY BIT
THE HARD BIT · EVERYTHING BELOW IS THE PRODUCT
LAYER 1
CONNECTIONS
Everything she can reach
Your accounting system, and every operational system around it.
LedgersJobs and timeRosters and payrollStockEcommerce and POSYour own databasesDocumentsAction MCPs
WHY IT MATTERS
Your ledger says what happened. The systems around it are the only place that says why.
LAYER 2
EVA KNOWLEDGE
Everything true about your business that is not in the ledger
She builds it by asking. Every answer joins a graph that links where you are going to what your numbers are doing - starting with your North Star.
Your North StarWhat you count as churnYour financial yearThe fifteen spellings of one clientWhy last March was not a real dropWhich budget replaced whichEvery correction you have ever made
WHY IT MATTERS
Ask two businesses the same question and the right answer is different. This is the layer that knows which one you are - and the only part of this that gets more valuable the longer you stay.
LAYER 3
EVA COMPOSER
A profit and loss is a visual. An analysis is a report.
Anything can draw you a P and L. “Build me a detailed profit and loss analysis” is a different job: a whole bucket of visuals, and a dozen decisions nobody asked you to make.
Which date range, and why that oneWhat to compare it againstYour tracking categoriesCustom dimensions, or creating the ones you lackAn edit grid where only you know the numberWhich visuals belong in the bucket together
WHY IT MATTERS
This is the moment people sit up. “That is exactly what I wanted - and I would not have known to ask for half of it.”
P&LMarginCashOccupancyVISUALSBUCKET+ your knowledgeThe report you asked forGetting that grouping right, every time, for a business you have never seen before, is the hardest thing here.
BEDROCK
BUCKETS AND GOVERNANCE
Where it lives, and who may see which rows
Related data grouped into buckets, with access rules attached to the rows themselves.
Balance SheetWIPPayrollJob StatusBillingChurn
WHY IT MATTERS
The rules run before the query, not after it. Nothing is stripped out on the way back because it was never selected. That is a permission rather than a filter, and it is the one auditors ask about.
AccurateGoverned per clientSourced, not inferred

This is the plumbing. It is not a speed contest. It is the difference between an answer and a guess.

The more you put in, the more you get out.

She will get things wrong. When you correct her, the correction goes into Layer 2 and stays there. Nothing has to be re-explained, so the answers keep getting sharper on their own.

It works like a good marriage. Year one is fine. Year five is the point, because by then she knows the things you were never going to think to say out loud. That is the part you cannot export.

A PULSE FIRESMON 08:00

Partner revenue for A. Lovelace is running 18% below budget.

No EVA, she has moved into the CEO role. Her budget changed in July.
EVA
Filed. Her target is the CEO budget from July, and I will read her against that from here. I will not raise this again.
One correction. It now applies to every report, every Pulse and every answer about her.
THE HONEST COMPARISON

Almost all of this is achievable.
The question is who builds it.

Point Claude at Xero and you will get somewhere. Point Power BI at it and you will get further. Both of them are asking you to start a software project and keep it alive. So this table grades who does the work, not who could theoretically manage it.

IncludedIncluded - works on day one, somebody else keeps it aliveYou build and maintain itYour project - achievable - you build it, you maintain itNot offeredNot on offer - the product does not do this, at any budget

Swipe the table sideways to see every column →

WHAT YOU ACTUALLY NEED
VibeCFO
VibeCFO
ClaudeReplitLovable+1
Build it yourself
no ETL of its own - you write every connection
Cheapest if you enjoy this
Power BIExcel
Power BI & Excel
front end only - the pipeline is yours
Unbeatable on bespoke control
FathomSpotlight ReportingSyft Analytics+3
Off the shelf
ledgers only, plus the XPM, WFM and FYI pair
Proven, switch on today
SyncHubDataSights
The warehouse
real ETL, then it hands you a database
Serious pipelines, done properly
WHAT IT CAN SEENobody except us and the warehouses has a pipeline of their own. The rest is yours to build.
Your accounting ledgerIncludedYou build and maintain itYou build and maintain itIncludedIncluded
Operational systems, not just the ledgerjobs, rosters, stock, ecommerce, point of saleIncludedYou build and maintain itYou build and maintain itNot offeredIncluded
Your own databases, files and documentsIncludedYou build and maintain itYou build and maintain itNot offeredYou build and maintain it
WHAT IT DOES WITH ITA warehouse stops at a database. A template stops at the template.
Hands you an answer, not a datasetIncludedYou build and maintain itYou build and maintain itIncludedNot offered
Composed for your business, not a template packdate ranges, comparatives, your dimensions, your input gridsIncludedYou build and maintain itYou build and maintain itNot offeredYou build and maintain it
Knows your goals, not just your numbersa knowledge graph built by asking, and it keeps growingIncludedYou build and maintain itNot offeredNot offeredNot offered
Does the work and sends it, unaskedreads it, writes it up, emails the right peopleIncludedYou build and maintain itYou build and maintain itIncludedNot offered
WHO IS ALLOWED TO SEE WHATThe bit that decides whether it survives past two partners.
Row-level security, enforced before the query runsIncludedYou build and maintain itYou build and maintain itNot offeredYou build and maintain it
Many client workspaces from one placefirms, virtual CFOs, franchise and group financeIncludedYou build and maintain itYou build and maintain itIncludedYou build and maintain it
WHAT IT COSTS YOU TO LIVE WITHMost builds get made once and refreshed forever. The bottom two rows are where we lose.
Every current report, rebuilt for youno limit on how many; your first three matched with you before you payIncludedYou build and maintain itYou build and maintain itYou build and maintain itYou build and maintain it
Nobody needs SQL, DAX or M codeIncludedNot offeredNot offeredIncludedNot offered
Still standing in eighteen months, unmaintainedIncludedNot offeredNot offeredIncludedYou build and maintain it
Total control of every visual and formulaours comes via the Power BI add-on - theirs is nativeYou build and maintain itIncludedIncludedNot offeredIncluded
Cheapest for one ledger and one willing persongenuinely theirs, and we will not pretend otherwiseNot offeredIncludedNot offeredNot offeredNot offered
Off-the-shelf coverage was checked against each vendor’s own site in August 2026. None of Fathom, Spotlight, Syft or Futrli connects a single job system, roster, stock platform or point of sale.Opponent by opponent →
Compared one on one:FathomSpotlightSyftFutrliPower BI & ExcelClaude CodeLovableReplitSyncHub

The difference was never the model. It is everything underneath it.

SETUP ASSURANCE

Your numbers are already telling a story.

DAY 0
You sign up
We connect your first integrations with you.
DAY 1
She has read it all
First Look builds your starter reports before you ask.
DAY 3
Your reports, rebuilt
Send as many as you like: spreadsheets, the monthly pack, Power BI files, screenshots. Your first three are matched to your figures with you.
DAY 7
She knows your business
North Star set, Pulses running, the Dawn arriving each morning.
DAY 14
The greenlight
Everything you built and everything you taught her carries over. Nothing is lost at Day 15.
Start your 14 days

Card at signup. Nothing charged until Day 15, and only if you continue.

Start your 14 days